Your sports academy still runs on a stale Squarespace from 2019

The site looked sharp at launch. Then the coach who “knew Squarespace” took a new job. Tryout dates on the homepage still say 2019. The Register button goes to a dead Typeform. Instagram carries the real business now — until the algorithm shrugs.

Stale builder sites quietly tax enrollment.

How you know it is costing you

- Parents message “is this still current?” every season - Staff argue about which link to put in the bio - Google still shows old hours or an old gym - You hesitate to run ads because the landing page embarrasses you - Updates wait for “someone who has the login”

If any three are true, the template is no longer free.

DFY rental vs another DIY rebuild

Rebuilding on a new DIY tool repeats the same failure mode: your academy’s expertise is sport, not website-editor ownership. A CCCM working site is rented and maintained. You send dates, photos, and package changes. We update. You coach.

CCCM working site

- $149 first month, then $99/month, three-month minimum - About one business day after paid checkout and complete details - Families pay you direct — CCCM never holds academy fees - Checkout: https://www.getcccm.com/checkout - Clubs: https://www.getcccm.com/sports

When the pain shifts from “public page is dead” to “rosters are chaos,” talk Academy OS: https://www.getcccm.com/academy-os — no public OS price.

Invented sample (not a client)

“Legacy Hoops Lab (invented) replaced a 2019 Squarespace brochure with a rented Register site listing current tryouts and season packages within a business day of sending details.” Invented — not a live lab.

What to migrate

Mission blurb, sport offerings, coach bios you still want, gym address, and any real testimonials you have permission to keep. Leave the broken widgets behind. Do not migrate twelve unused blog drafts from 2018.

Login archaeology

If nobody can get into the old site, you still do not need it. Stand up the new Register URL. Update Maps and bio links. Redirect later if you control the domain — or simply stop sending traffic to the museum.

Cancel honesty

After the three-month minimum you can leave CCCM. Export text, photos, and contacts. Design stays with us. That is clearer than an orphaned Squarespace trial you forgot to cancel.

Ads and Maps make staleness expensive

The moment you run a promotion or earn a Maps click, the landing page becomes a conversion test. A 2019 schedule fails that test. Fix the destination before you buy more attention. A rented working site is cheaper than another season of “nice feed, empty Monday night session.”

Hand the old site a graceful goodbye: one outbound note on social with the new Register URL, then move on.

Plain next step

If a working public Register site is what you need, start at https://www.getcccm.com/checkout or email hello@getcccm.com with your school or club name, city, and what you run. If you need staff-desk ops instead, use https://www.getcccm.com/academy-os and expect a conversation — not a self-serve price button.