What to say publicly about scholarships vs full family pay

Sports academies that whisper about scholarships create two problems: full-pay families feel blindsided when seats disappear, and aid families feel like they have to know someone. Say what is public, keep awards private, and never invent case studies about athletes who do not exist.

Honest public copy

- Whether need-based or merit aid exists at all - How to inquire (checkbox on Register, short form, or email to a named role) - That awards are limited and not guaranteed - Full package prices for families who pay the published rate - That deposits and payment still go **to the academy** - What you will never post: named recipients, dollar awards, or fake "success stories"

Parents respect clarity. They distrust mystery discounts that only appear after a hallway conversation.

No fake clients, no trophy paragraphs

Do not invent a scholarship athlete narrative to sound premium. If you want an example of site structure, label it invented. Live testimonials need real permission — and still should not expose another family's aid.

CCCM working site

- $149 first month, then $99/month, three-month minimum - Public packages + scholarship inquiry path on one rented site - Money to your academy — CCCM never holds it - Checkout: https://www.getcccm.com/checkout - Club programs: https://www.getcccm.com/sports

Tracking who is cleared, who is on aid, and who paid is staff-desk work. Academy OS is talk-first: https://www.getcccm.com/academy-os — no public OS price.

Invented sample (not a client)

"Northline Hoops Academy (invented) lists full season package prices, a 'scholarship inquiry' checkbox on Register, and a note that awards are limited and private." Invented — not a live academy.

Full-pay clarity protects culture

If most seats are family-pay, say so. If a small aid pool exists, say the pool is limited. Ambiguous "we make it work" language trains every parent to negotiate and none to trust the published price.

Merit vs need — keep the process boring

Publish the inquiry path, the timeline, and who decides. Do not crowd the public site with scoring rubrics that invite debate. Keep evaluation internal. The site's job is access and honesty — not a public trial.

What not to put on the homepage

- Percentage of athletes on aid (unless you are sure and willing to update it) - Named donors tied to specific kids - "Guaranteed scholarship" language you cannot honor - Screenshots of private award letters

After the award

Aid families still need the same Register / clearance path as everyone else. Do not create a side door that skips medical release or emergency contacts. Equity of process matters as much as equity of price.

Board and booster optics

If boosters fund aid, thank the program in general terms without naming student recipients on the public site. Donor recognition can live on a sponsors page; athlete privacy stays intact. Mixing donor glory with a child's aid status is how well-meaning pages become uncomfortable.

When full-pay pricing changes, update the site the same week. Aid inquiry copy should not promise last year's rates.

Plain next step

If a working public Register site is what you need, start at https://www.getcccm.com/checkout or email hello@getcccm.com with your school or club name, city, and what you run. If you need staff-desk ops instead, use https://www.getcccm.com/academy-os and expect a conversation — not a self-serve price button.